Tda 2.9

Support Children and Young Peoples Positive behavior 1. 1 Describe the policies and procedures of the batchting relevant to promoting tiddlerren and untested bulks positive demeanor - - Policies and procedures of the setting relevant to promoting positive behaviour, eg - behaviour indemnity - code of conduct - rewards and sanctions - dealing with conflict and inappropriate behaviour - anti-bullying - attention 1. 2 Describe, with examples, the importance of alone stave consistently and fairly applying boundaries and rules for small fryren and infantile commonwealths behaviour in accordance with the policies and procedures of the setting - -It is life-or-death for all staff to be consistent as wherefore the churlren wield exactly what is expected of them each time they come to the child minders. It oerly really helps that if the rules we put into piazza at the child minders atomic number 18 accordingly, if not already d cardinal, be put into place at home, as then this will help children to be less conf utilise and but nonplus one set of rules, which is why at this stage it is essential for consistency. at once the child is older it may also be helpful if the child is selectd in drawing up the boundaries and rules to fol small(a) and may t hold backing them in fetching responsibility for their actions and behaviour. . 1 Describe the benefits of encouraging and honour positive behaviour - - A chance on way of children learning behaviour and attitude comes from watching their peers and adults around them, so if all staff good deal show a positive attitude and show kindness then the children will break d suffer this way of thinking up and egress performing in the manor aswell. 3. 2 Describe the sorts of behaviour problems that should be referred to others and to whom these should be referred -It always depends on each child and their circumstances. - For example if the childs p arnts lay down just split up and their not dec ideing one of their p atomic number 18nts they argon going to be upset and angry and may whisk let on. This is why good communications skills with the childs parents is key as you know whats happening and therefore you maybe give the sack see why the child is behaving in a received manner. - - Inappropriate language, taking ab place private pliberal arts, this should be looked into further with the childs parents. - Violence, Kicking, punching, - - communicative abuse, s take uping etc.. - - All these above should be talked through with the parents for the first timely, unless the child has explained that this behaviour is because of sexual abuse for example then this should be referred to social serve for them to investigate.Tda 2.9MU 2. 4 MU 2. 4 business 1 1. 1 Outline the health and condomty policies and procedures of the maneuver setting. If an stroking excretes write down in accident phonograph express. No matter how small the lesion is. With a double key pro pertyature from staff and end of the day by parents Medical Records. Only ethical drug drugs to be reposeed. Making real the gate is always shut on the hitch to the kitchen area so the children hind endt go in and get hurt or burnt. All cleaning ingatherings are locked proscribed access(a) in the kitchen area and children are not allowed in there. Fire exits always un spendthriftened and known to staff and back exit gate key on hook if needed.Making sure children wash their hands later the feces and before eating. Continual find assessment of new and on-going tasks and areas of the childrens surroundings. i. e. If I see an overhanging bramble/branch in the garden, I would need to cut it run into and mention it to the manger before children fanny bit. If there were objects that could cause supererogatory accidents they would need picking up. If there was lots of mess on the ditch wish paper that would need to be cleaned up to avoid slips. This would be the uniform i f there was water spilt and the manager would need to be informed.Making sure all the rooms are ventilated so the children dont get over heated and not to cold either. Staff to child ratio on walks would be one adult to two children with the greenhouse that basis increase to one adult to eight children. All people on the job(p) even the volunteers run through to be CRB checked. The spare-time activity are or so of the statute laws on which these policies and procedures are based Health and safe at die act 1974 The purpose of this act is to promote and encourage mettle roughly standards at naturalise place. It hold dears all the employers, employees, workers and the other member of the public who may be affected by the work activities.Kite bulls eye CE, product safety marking When you see a product with a Kite mark this subject matter BSI has independently tested it and has confirmed that the product conforms to the relevant British prototype, and has issued a BSI lice nse to the comp some(prenominal) to use the Kite mark. The manufacturer pays for this service and their product is tested, and the manufacturing process is assessed, at regular intervals. The Kite mark is the symbol that gives consumers the self-reliance that the product they lay down bought really does conform to the appropriate British Standard and should therefore be safe and reliable.The Motor vehicles (wearing of seat belts) regulations 2006 The original proposed integrity require all passengers aged 3 years and over to wear a seat belt in buses and coaches, if fitted. RIDDOR Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995 Employers, the free-lance and those in control of premises are required by police force to paper specified workplace incidents, more(prenominal) as work-related deaths, major injuries, 7-day injuries (those causation more than seven days inability to carry out blueprint duties), work related diseases, and dangerous occurr ences (near miss accidents).Employers, the self-employed and those in control of premises are required by law to write up specified workplace incidents, such as work-related deaths, major injuries, 7-day injuries (those causing more than seven days inability to carry out normal duties), work related diseases, and dangerous occurrences (near miss accidents). child care act 2006 The Childcare Act, passed into law on 11 July 2006, is pioneering legislation the first ever totally concerned with Early Years and child care. Measures in the act formalize the heavy strategic role local authorities play, through a set of duties.These duties require authorities to work with their NHS and Job Centre Plus partners to improve the outcomes of all children up to five years of age and reduce inequalities betwixt them, vouch sufficient childcare for on the job(p)s parents, raise a maternal information service, Provide information, advice and training for childcare providers. Food hygiene legislation 2006 Anyone who owns manages or works in a food business, apart from those working in primary food production such as harvesting, slaughtering or milking, is affected by these Regulations.They apply to everything from a cafe to a five star restaurant, from a village hall where food is prepared to a large supermarket, or to a vending machine. Manual handling operations regulations 1992 The Regulations establish the following clear hierarchy of control measures 1. Avoid dotty manual handling operations so far as is fairly practicable, for example by redesigning the task to avoid moving the load or by automating or mechanising the process. 2.Make a suitable and sufficient assessment of any embarkous manual handling operations that cannot be avoided. 3. Reduce the take a chance of injury from those operations so far as is reasonably practicable. Where feasible, you should provide mechanical assistance, for example a sack trolley or hoist. Where this is not reasonably p racticable, look at ways of changing the task, the load and working environment. 1. 2 Identify the lines of responsibility and compositioning for health and safety in the work setting. All staff is responsible for the health and safety in a setting.The lines of responsibility are divided among different staff members save the manager and the deputy manager have the most responsibly and afterwards that the room leaders or the supervisors have the responsibility for health and safety. A rota is set to carry out certain health and safety check, a endangerment assessment is made every morning at the start of the day before the nursery starts, by carrying out danger assessments you can reduce the risk of injury or harm, and anything that is broken or damage or not working fine has to be removed and note down. Whoever plans an activity is responsible for the risks or hazards involved in that activity.Any incident or accident has to be proper logged in a record book and has to be no tified to the respective psyche either manager, deputy manager or the parents of that particular child. In my placement of work I am asked to report any problem or risk to my supervisor who is responsible for my assessment. For solemn health and safety issues equivalent if an abuse or atrocious spend is suspected towards a child then the head can report to health and safety executives, Ofsted, child protection agency and NSPCC. 1. 3 explains what risk assessment is and how this is managed in the work setting.Daily safety checks are made to manage risk assessment uniform checking of all the hassle exits that they are clear at all times, fire drill procedures are displayed, dangerous objects are cleared away, health and safety hazards care broken furniture, any lubricious carpet , slippery surface due to liquid or spine is cleaned, check for damaged or broken toys, hygiene and cleanliness of the room, all unhealthful materials are locked away, electrical sockets undamaged a nd secured, furniture and other fixed equipment is in working order, accident/incident book on site, signing-in book out, first aid box at place and complete, no sharp edges on either toys or furniture, cleanliness of toilets, animal faeces outside the play area, entrance is secure. TASK 2 2. 1 Explain why a safe but gainsay environment is important for children and young people. It is the responsibility of the work setting to provide safe environment to the children but at the same time there are always risks involved. The children will be over protect if they are not involved in any challenging activities.Children are always curious and they want to take risks like acclivity ropes or riding bicycles or jumping from higher surfaces. These activities will pay back in confidence in them, make them brave and warm, they will have a good intuitive feeling about themselves, and they have something adventurous to arrange their parents. But at the same time it is the responsibility of the work place to have an up to date health and safety policy so as to ensure whatever activities children are in involved are in accordance with the legislations. 2. 2 Identify the difference between risk and hazard. A risk is a chance high or low that individual(a) will be harmed by a hazard.While a hazard is anything that can cause harm. Every day life activities accommodate a lot of risks like slipping or tripping, falling down. A child care setting on a major high track can be serious risk the hazards involved are fast moving traffic which can be controlled by having a strong close in. Risk is a built in bed and hazard is a danger that is bewilder in that risk. 2. 3 Identify potential hazards to the health, safety and security of children and young people. The security hazards include no cctv at the entrance of the building, no fencing around the play area. Entrance is not secure, picking up of the children, unofficial en return in the building, damage or hooliganism to the building. f children are going for an outing the potential hazards are not wearing high visibility jackets, give chaseing the road, the strangers on the outside, performing with poisonous plants, trying to pick something from the grass to eat, they try to reach for wires or sockets, they reach for cleaning liquids, try to go to the kitchen if its unlocked, try to go out if find a door open. The health and safety hazards are children getting injured, hurt, sick, infection spread head, being treat either physically or emotionally, if there is a fire and someone is hurt it is a hazard, the broken and dirty toys, damaged equipment, unbalanced or lose ropes or ladders in the garden, slippery surface due to ampere-second in the garden, faeces or litter in the outside play area. TASK 3 3. 1 identify non medical incidents and emergencies that may occur in the work setting.The following are some of the non medical incidents and emergencies that can occur in a work setting, they in clude missing child, fire, attack threat, wildcat person in the building, floods, any damage or vandalism in the building, bullying, lack or loss of services like gas, electricity, hotness or water, staff issues like strike, snow , closure by ofstead, a gas leak, hazardous spillage, emergency closure. 3. 2 outline the actions to take in response to the following situations a) Fire b) Security incidents c) Emergency incidents. (This will cross over with TDA2. 2 2. 4) 4. 1 IDENTIFY THE SIGNS AND SYMPTOMS WHICH MANY INDICATE THAT A CHILD OR YOUNG PERSON IS INJURED OR UNWELL.The following are some of the signs and symptoms which can be recognized when we suspect that a child or young person is not well or injured If a child is not active in the setting, seance quietly, not involving in the other activities, showing no occupy in eating, feeling low, coughing, not playing with the other children, moody ,dehydration, diarrhoea or vomiting then these are some of the signs that the chil d is unwell. In occurrence of an injury if a child is not walking properly, or draw a particular area, feeling dizzy, bruising. The injury can be something that happened at home or happened at the setting and the child didnt check anyone. In case of young people they show lack of interest in studies, supportinging it to themselves, not cheerful, feeling dizzy, quite. These are a a few(prenominal) of the signs and symptoms which indicate that they are not well. 4. 2 Identify circumstances when children or young people, may need urgent medical attention.There are certain conditions which can be handled by the first aider in the setting like bruising , or a bump but when certain situation arises when a person needs un urgent medical condition like if they are hurt and there is an open wound which is bleeding, they have a serious burn, they have a head injury and they are feeling dizziness or blackouts, being unconscious or unresponsive, fractured their limbs, difficulties in susp ire and blue lips or having an allergic reaction to something, having a temperature of more than 38c, in all these cases the staff at the setting is required to call for an contiguous medical help and call an ambulance and need to inform the parents or carers as soon as possible. 4. 3 Outline own role and responsibilities in the event of a child or a young person requiring urgent medical attention. This question is a cross reference with TDA 2. 22. 1, 2. , 2. 3. 5. 1 describe the reporting procedures for accidents, incidents, emergencies and illnesses. There are different kinds of injuries that can happen in the result of an accident. In case of serious accidents like a major injury with an open wound, a head injury with dizziness, electric shock, fractured limbs or unconsciousness ,severe allergic reactions these are all serious injuries and need urgent medical attention and need more than a first aider to help around. All this has to be reported to health and safety executive, th e manager of the setting and the parents. This has to be put down in the accident record book with all the details.In case of incidents which involve minor injuries that can be dealt with the help of first aider like minor bruises, slipping or tripping, vomiting, incidents that involve bullying, damage to the building, entry of an un legitimate person they are all incidents and they have to be recorded in an incident record book with all the details and manager has to be aware of this at all times. Illnesses such as high fever, vomiting, and stomach ache, signs of cold cough or flu they have all to be recorded in the Childs individual record book with all the details. In case of emergencies like a fire evacuation, or a bomb threat they have to be recorded in the emergency record book with all the details as how the emergency was dealt with. 6. 1 Outline procedures for infection control in own work setting. There are certain procedures that have to be carried out when dealing with the infection control in the work setting. Personal protective(p) equipment includes disposable gloves, aprons and in certain cases goggles.They have to be worn firearm changing, feeding, anything to do with spillage of blood, vomiting, urine or any liquids that contain the risk to spread infection. Children should be encouraged to wash hands before and after eating, they need to wash hands after certain activities like playing with sand, playing outside and while using glue in arts and crafts and after playing with the play dough. They toys have to be clean and should be regularly checked. Pedal bins are provided paper towels are always usable in the bathrooms so that children can use them whenever they come out of the toilet. The staff is counsel to keep their nails short at all times and keep their hair tied up while working with children to prevent the spreading of infection.Any spillage has to be cleaned and disposed off immediately to prevent the infection. If children are ill with the symptoms or cold or flu , their parents are advised not to send them to school and have to wait for at least 48 hours before all the symptoms have gone, with other serious illnesses like chicken pox and measles they have to wait for a limited time to be returned to school and in some cases need a letter from their GP. 6. 2 Describe personal protective clothing that is used to prevent spread of infection. Personal protective clothing is a circumstance used to describe the clothing and equipment that is used in a work setting to prevent from any infections or injuries.They include disposable gloves which can be worn while changing a baby, cleaning of any fluids like vomiting, urine or any spillage, used in kitchen and have to be disposed of every time . Disposable aprons have to be worn during the changing, feeding, cooking and cleaning some cases required wearing of goggles. TASK 4 7. 1 Identify the procedures of the work setting governing the receipt, reposition and administration of practice of medicaments. According to the guidance set out in the childcare setting medicines must not usually be administered unless they have been prescribe for that child by a doctor, dentist or a pharmacist. The workplace is not allowed to give medicines to children who are ill, but there are certain circumstances where exceptions can be made.The medicines can only be condition if they needed to be but only with a pen consent letter from the parents, and a doctors or GP letter. They have sign in the medicine with the manager in their childs individual record book. The records are always kept in a medicine record book with each childs name, age, class, the reason for the medicine, how much dose has to be given and how much was given each time, who gave the medicine and who administrate it. The medicine has to be put in a secure location that is in the office usually and can only be accessed by the manager or whoever is allowed to administrate it. The medicin e can only be given by the manager, deputy manager or able level 3 workers.The consent form has to be signed by the parents at all time and each time at the end of the day they have to be informed about the dosage given and signed by the parents. 7. 2 Explain how the procedures of the work setting protect both children and young people and practitioners. The procedures at the workplace are carried out in such a way as to protect everyone including the children and the people working there. The main aim of the practitioners is to protect the children from any harm possible either physical or emotional. There are several procedures that are carried out from health and safety policies and procedures which ensure the protection of the children and the people working in the setting.The procedures carried out for the health and safety of children, fire drills, no unauthorized entry in the building, hygiene, safe indoor and outdoor activities, administrations of medicines are some of the procedures that are carried out to protect the children and work place. For practitioners the procedure that protect them include that they have to keep record of all the incidents and accidents that happen and by arranging everything in the record book they ensure that all the records are up to date and if something happens in near future 5the records and the signatures are there. Practitioners are protected by not letting children go with anyone other than the parents or the authorized person, if they have to administer the medicine they need to have the consent signatures of the parents beforehand.

Mycenae and Agamemnon Essay

Mycenae lies about 90 kilometres south-west of Athens. From around 1600BC-1100BC Mycenae was a highly soused and influential city, dominating much of southern Greece. The Mycenaean Era was named in reference to the city.THE DISCOVERY OF MYCENAEIt was Heinrich Schliemann who prime(prenominal) completely excavated the city of Mycenae. The controversial archaeologist was searching for evidence that Agamemnon, the king who led the Greeks to fight troy in the Trojan War. Schliemann was determined to prove that the Trojan War was a strong event in fact his career was based around his commit for this. After failing to go up any definitive evidence in his search for Troy, he turned to Mycenae. In 1841 an an otherwise(prenominal) archaeologist had represent and restored the Lion Gate that marks the entrance to the city of Mycenae, but Schliemann was the first to systematically excavate the entire site. He believed that the Homeric tales described essential historical events and used hi s discoveries at Mycenae to back this up.DISOVERIES MADE AT THE land siteDiscovered in Grave Circle A by Schliemanns team, a dagger channelizes the militaristic values of the Mycenaeans. From the weapons buried with almost of the bodies fix, we can deduct that the Mycenaeans were not a inactive people. They revelled in fighting, as sh protest by the violent motifs on their stelae and decorative weapons. precisely about graves featured full sets of weapons, both real and decorative.We can call for that life for the men of Mycenae would have had a heavy focus on fighting , with men of higher stance being shown as put up fighters. This is also shown through the architecture of the city, particularly the Cyclopean walls. These huge walls show a need for a defensive attitude, which demonstrates the Mycenaeans armed forces attitude. On this dagger there is a proveion of a king of beasts hunt, which shows that the Mycenaeans hunted for sport. This further reflects the aggress ive principles of the city.Double hack and bull motifs show a Minoan influence in Mycenaean culture. Within the graves in Grave Circle A there were umteen objects that had been made in Mycenae but in Minoan style. This reflects an judgement for Minoan design and an obvious link through trade and get off between Minoan Crete and Mycenae. Later the former would be conquered by the latter. In Mycenae there would have been trading of goods from Minoan Crete and an admiration of the techniques, since they were implemented in wares produced within Mycenae. The graves themselves also shed light upon sepulcher practises and lieu in Mycenae.The graves themselves are shaft graves, 4 metres deep with the idle placed in a cist at the bottom along with many decadent grave goods. The Grave would slightly cartridge holders be marked with a st one(a) Stele at ground level. These stelae would be used to depict things like chariot scenes, showing the heroic nature of the deceased buried below . The grave goods showed the status of the deceased, with gold and weapons showing a higher status. This shows that burial was not only a valued practise, but also reflected status and worth, depending on what you were buried with.The so-called Nestors Cup was a particularly important discovery for Schliemann. His team recovered the vessel from beam Grave IV and Schliemann identified it as the Cup of Nestor as written about in the Illiad. However the cup differs from Homers description in number of handles, the design of the birds, and size. It also is from the wrong clip to have been used in the Trojan War according to some critics. However, this didnt discourage Schliemann from his firm belief in the Homeric tales. This is one of the many discoveries Schliemann made that he believed contributed to proving that the tales detail historical events.CONTROVERSIESWithin a shaft grave V Schliemann discovered a skeleton with a gold cloak covering his face- a face which he believed was that of the legendary Agamemnon. However, in recent years critics have developed more(prenominal) and more arguments to the effect that the mask may be a hoax. William Calder gives the following reasons for his quizzical nature towards Schliemanns find The features of the mask are inconsistent with the other masks engraft Schliemann had considered making fakes of the gold he found at Troy to give forgeries to give to the government contemporaries of Schliemann allege that he deep-rooted artefacts to later discover them the excavations at both Mycenae and Troy had been closed just a few days later the discovery of the gold, bespeaking that he was expecting to find these treasures and nothing else excavations were closed for 2 days shortly before Schliemann found the mask, what could Schliemann have been doing Sophia allegedly has a relative in Athens that was a goldsmithNo other Mycenaean grave has anywhere serious what was discovered in shaft grave V Schliemann had claimed h e had excavated other finds elsewhere, when it was later revealed that he had bought them. David Traill suggests that perhaps the Agamemnon mask wasnt manufactured, but found from a later tomb. Both of his appeals for a scientific examination of the mask have been denied by the Greek authorities. In response to Calder and Traill many postulate that their claims are unfounded and lack any scholarly backing, and have their own arguments in response. They insist that Schliemann was carefully monitored by Greek authorities throughout his excavation, which both Calder and Triall admit to in their own publishing.Kenneth Lapatin explains that the days where Calder alleged Schliemann had time to get a mask made, were before any masks had been found yet. Although he does admit it is possible the mask may have been enhanced after it was discovered. Both sides of the debate present both personal opinions and insinuations mixed in with actual fact. Considering the dishonest nature of Schlieman n it is easy to believe he place the mask.But when considering the work at Mycenae alone, there is no undoubtable evidence to suggest that he was dishonest about that particular find, only rumour and hearsay. From the collections of minute suggestions put forward by Triall and Calder, their theories become increasingly believable. However, some move of their arguments seem reminiscent of conspiracy theories, so perhaps its high hat to take the mask as an important if disputed- archaeological find, but not proving the existence of Agamemnon.BIBILOGRAPHYhttp//library.thinkquest.org/25245/archaeology/mycenae.html http//www.ancient-wisdom.co.uk/greecemycenae.htmhttp//mycenae-excavations.org/about.html http//www.historywiz.com/agamemnon.htmhttp//odysseus.culture.gr/h/3/ eh351.jsp?obj_id=2573http//www.uark.edu/campus-resources/achilles/age/myceneans.html http//www.archaeology.org/9907/etc/calder.htmlhttp//www.archaeology.org/9907/etc/lapatin.htmlhttp//en.wikipedia.org/wiki/Grave_Circle _A,_Mycenaehttp//www.archaeology.org/9907/etc/traill.htmlhttp//www.ancientgreece.com/essay/v/greek-life-as-depicted-in-homers-epic-the-odyssey/ http//www.archaeology.org/9907/etc/dema.htmlhttp//www.greek-thesaurus.gr/Mycenaean-weapons.html

Ladies & Gentleman Essay

The point was slightly the shape ladies and winning workforce. It would be easy to think of upper class women in moth-eaten dresses and extravagant hats and men in tailcoats and top hats when talking about ladies and gentlemen. up to now, oneness of my goals when using the name is to moderate their definitions much more than mere fashion, if appearance at all. This modernization of the terms helps bring the definition into the current cytosine and throw away the traditional and very close-minded definition.It is for this reason that I see organism a skirt or military somebodynel is ground on personality, how a person treats others, I speak for most tidy sum who use the term ladies and gentlemen in reference to a persons conduct, not a persons class, social standing, race, sexuality. Some, when faced with the terms ladies and gentlemen, get out immediately assume the worst by using the over-the-hill definitions. Some will also dig for reasons to label those who use l adies and gentlemen. In labeling us this way, these people do not facilitate any chassis of progress for the terms or for any sort of unity for women, or men, ladies or humankind.We live whither we ought to not judge people by the burnish of their skin, their class, gender, or sexuality, with all of this, there are still groups who refuse to parcel out off their blinders. Ladies and Gentleman, now there is a rateing that has been with us for a long time, scarcely what does it really mean and where did it come from? Lets start with the ladies as we all have been known to do in the century we live in today to always allow ladies to be first. The term ladies could mean many unalike things to many different cultures so lets get the one that is primarily recognized by all.There are numerous definitions of a lady and I am sure that we all have varied opinions of what a lady is, but here is a few from the dictionary. Chiefly British A oecumenical feminine backup of aristocracy an d other rank, specifically, use as the title for the wife or leave behind of a knight or baronet. employ as a form of character reference for a marchioness, countess, viscounts, baroness, or baronets. Used as a form of address for the wife or widow of a baron. Used as a address title for the lady friend of a duke, a marquis, or an Earl. Used as a courtesy title for the wife of a younger son of a duke or marquis (Ladies, n. . ). To discuss gentleman, as in reference to ladies is an entirely different topic but closely re new-maded . However to separate them is close UN heard of in this society we live in today.The writer here feels it of necessity to come up with a definition of what is a gentleman where did this term come from. The definition of what the dictionary states is , A man of gentle or noble birth or superior social prospect Hes too much a gentleman to be a scholar, Used as a form of address for a group of men (gentleman, n. . ). Now we have a customary idea of what a Ladies and a gentleman Are, lets vomit up them together to get a better understanding of Ladies and Gentleman. To reward a look at them individually is one aspect to rate but lets look at what a sanitary locomote person is first and foremost prior to becoming a Lady or a gentleman. IUomo Universal Literally, universal troops a self reliant, multitalented, freethinking individual (Sayre H 2008-2012).From the art sour to the poetry of art and even the given philosophy that was all still a cultural part of growing with the ages was known to make Ladies and gentleman and primarily a humanist in all forms of the century. It was certain beliefs and attitudes to help make people what is universally known as well rounded . However the importance from education to cultural patterns from philosophy made them who they were and their practice of becoming ladies and gentleman. In a survey conducted I was open to analyze ten people and from vary ages and backgrounds. Although they a ll had varies opinions on what a lady and what a gentleman is.It was a teeny-weeny redundant on what the ladies had to say concerning their definitions, and what the men had in their responses. The simple fact from the ladies side was mostly about the dress of a lady and how they carried themselves in public. However on the mens side of the scenario it was mostly about them universe of a paternal instinct, and mannerisms of a lady one being polite, sincere and genially whole. However when it came to the Gentleman part of this survey it was all about having decent calling and being a adept provider, and once again a rock-steady father figure.Funny as it seems this was from both the male and the females opinion. My age bracket was from one, my son who is twenty one, to my neighbor who is in their sixties. The ladies were a womanhood in their mid twenties to my mother in her late seventies. Their vocations were that of manufacturing to one of a professional woman a teacher. Howe ver it was an elicit fact when I asked these questions to my girl who was brought up well as she calls it inconsolable blood, or if you will high society and her ideas and experiences being brought up to be a lady.The fact that she was taught to courtesy in her archaeozoic years and to have proper mannerisms of that type of upbringing to be able to be presented to other able blue blooded men at eighteen for a possible mate to ensure of proper breed from their bloodline was slightly a crazy response to my questions on being a lady or a gentleman. Therefore to some things up and to suggest whether or not I agree with Castiglione and his descriptions of a woman and that of a man or should we say a lady and a gentleman? To be or not to be the real question, a woman, lady or man or gentleman.Therefore I will share my opinions on the positives, I see fit and the negatives that I believe could be harmful to ones general character. To be born out of nobility would be an awesome deal bu t when and where we were born and the freedom of alternative in our upbringing is one I am a little half and half on if that makes sense, in other words I do believe it is wonderful to be born with your parents and having them part of your disembodied spirit to help guide you, and to prevent errors in their culture to help make you a well rounded person.However to feel that a purpose is made upon you from whose family you were born into and how you were to dress and what reactions one would have towards you because of your nobility at birth and being told you believe this way or that way I feel is wrong. Therefore to be judgmental of the skin the dress and vanquish to the language and how it is spoken to others and to deem their worthiness by a persons size is a little farfetched but mayhap in that century the judgment rang true of a persons actions be it male or female.To be a lady who plucks eyebrows or powders their face, or to be a wanton women to honest men or I believe the proper term here is harlot. Men of good posture and build for fighting wars or one whom is of a cowardliness nature, but what of those men who flatly just did not measure up to the standards of a fighter for wars. In our society today we are somewhat powerless of what our physical stature is to become and therefore almost unachievable to say what we will become and surely plays an important role in the attitude towards that.

Computerisation in a business like Craven Plc Essay

Plotters A thingummy designed to produce charts, drawings, maps and other forms of graphical cultivation on paper. The images can be produced by pens, electro-statically, or ink jets. retentivity Methods There ar two different forms of storage available these be main storage and sustenance storage. Main Storage This consists of the Hard dish drive (HDD) and the discette disk drive. These are storage facilities present at bottom the com clotheer. Information can be saved onto the HDD ready to be clear at some future date. Application squashyware packages and programmes are alike stored on the hard disk.The average PC will contrive an interior HDD of at least 6Gb. The floppy disk drive is another grapheme of main storage. It intents floppy disks to store selective selective entropy in a homogeneous way to a hard drive. Backing Storage The performance of a computer establishment can be improved by the add-on of more than memory. If there is too little memory then more frequent access to the hard disk is directd and this will check down the everywhereall system performance. Therefore many computer applications require quick, direct access to individual records within a file. For this reason, we look at backing storage.Backing storage comes in various forms for face comp locomote disks and floppy disks. Backing storage is a portable and convenient way of deliver study. To reduce the risk of information loss it is wise to save information on the computers hard drive and make a copy onto a disk or another type of backing storage for redress purposes. Types of backing storage Floppy disks The most common storage turn available, these provide extremely cheap storage and have a force of 1. 5 Mb. Compact Disk (compact disc write-onceOM) These have been used for some long time as storage devices for computer software.It only accesses information which is already stored on it and is able to store 650 Mb of information. Zip Drives A storage device that has become popular everywhere the last few years because it offers the thingmabob and portability of a floppy disk, combined with a 100 Mb capacity. CD-R and CD-RWThe difference being that CD-R disks can only have info saved to them once, While CD-RW can be used in the same(p) manner as other storage devices having data saved to them on a re-usable basis. videodisk (digital versatile disc) using the same basic principles as the CD, DVD packs the data more densely and can store 4.7Gb compared with the CDs 650Mg, can hold 133 minutes of video, with Dolby surround sound. Data pens A new storage device that plugs into the computers USP drive. These are small and compact and have a capacity of 80Mb. Magnetic Tape Convenient and cheap fair for backing up hard disks onto computers. Mostly used for mainframe computers for storing information for a long duration. Magnetic tapes will not be commensurate for a small company like Craven Plc. Data bulwark Craven Plc must compl y with the data protection act in order to hold personal information of customers.The data protection act works in two ways. It gives you certain rights. It also says those who record and use personal information must be open about how the information is used and must follow the eight principles for good handling. The eight principles were put in place to make sure that your information is handled properly. They say that data must be 1. Fairly and lawfully processed. 2. Processed for limited purposes. 3. Adequate, pertinent and not excessive. 4. Accurate. 5. Not kept for longer than is necessary. 6. Processed in describe with your rights. 7. Secure, and 8.Not transferred to countries without adequate protection. Micro computers Micro computers include personal computers and laptop computers, they are usually equipped with hard disk, floppy disk drive, mingled with 1 and 32 megabytes of memory, a keyboard and a VDU unit. Microcomputers will be suitable to fulfil the needfully of Craven Plc. Mainframe Computers These are freehanded systems that can hold vast amounts of data. Mainframe computers occupy a satisfying floor of a fair sized building. These powerful mainframe computers are present in very large companies storing huge amounts of data on to disk.Mainframe computers cost tens of thousands of pounds, therefore they are not suitable for a small business like Craven Plc. File Server This is a specially configured microcomputer to control the exchange of files between interlock users. A file server also has more memory and disk storage than normal microcomputers. These classifications of computers are usually based on material size, speed, processing capabilities, memory size, disc storage, capacities and cost. read and Sequential Access Direct access devices can go directly to the file or record. For example a CD can go directly to track human body 10.Sequential access devices have to run through the file sequentially, for instance, if we involve track 10 on a cassette, The cassette moves from the beginning from track 1 to 9 until it comes to track 10. 4) Proposed purchases and prices of equipment 2x Sony Intel 2. 6GHZ DVD CDRW Laptop 256Mb RAM, 40Gb Hard Drive DVD/CDRW Drive 15 inch TPT screen i 899 each(prenominal) = i 1798 4x Packard Bell 6111 Intel Pentium 42. 8GHZ central processor and 15 TFT admonisher Intel P4 2. 8 GHz processor 512 Mb RAM 160 GHb Hard Drive i 1199 each =i 4796 4x PacKard Bell 5050 and Xp2600+ PC and 17 CRT monitor Athlon Xp 2600 & processor 256Mb RAM.60 Gb hard Drive i 549 each =i 2196 4x Hewlet Packard DJ 9300 A3 Desktop printer i 279 each =i 1116 3x Hewlet Packard scanner i 99 each =i 396 Network- Windows 2000 professional i 3449 Web Designer Approx 3000to4000 Training costs i 2000 Specialist soft ware Sage Accounts i 2000 Web Train Video Conferencing i 1000 Total cost i 22751 5) Proposed method of change over from manual to the new computerised systems Before the change over can book place a n extensive upbringing programme needs to take place. This may take several months to train the current workforce in the condemn operating procedures of the new system.To ensure information will not be lost in transition the old manual method needs to be in place for the first 2 months along fount the new computerised system. In the unlikely case of system collapse information and data will still be on hand. This change over will inevitably endure a small cost of training and staff development. 6) Procedure to transfer the payroll from the old to the new system Payroll is something Craven Plc cannot afford to get wrong. Therefore manual systems need to be in place for 3-4 months along side the new computerised perspicacious accounts system. This will again ensure against loss of data.

Food assignment SC300 Essay

Do you ever wonder where your fare comes from? at that place ar so many different and yummy foods out in that location for us to enjoy, but it is also good for us to know where they come from. There are many things to consider when choosing the food you consume stintingal and uncouth research, animal health, pee resources and the importing and exporting of your food. In New York there are many farmers markets all(prenominal) year round that help select much of the fruits and ve operateables while still using imports from other countries.The USDA, United States incision of horticulture, provides us with many guidelines on the importing process. When importing centerfield, fowl and bollock there are five basic steps to follow it moldiness originate from certified countries, the APHIS, the Animal and Plant Health oversight Services, must(prenominal) be contacted, countries and establishment become eligible by a comparison determination process, goods have to reach the labeling requirements and after meeting these expectations it indeed is inspected genius last time by FSIS,Food Safety and Inspection Service. There are certain(p) countries that are eligible to export meat, poultry and eggs to our solid ground. Canada is actually the only country to produce eggs for the U.S. For meat and poultry we dissolve receive our goods from a variety of countries from Australia to Uruguay.The packaging of meat, poultry and eggs is also important, the U.S. Food and Drug Administration approves all food packaging stuff before being shipped. The manufacture has to send a petition along with the food ready to be shipped. Packaging materials entree a meat or poultry plant must be accompanied or covered by a guaranty or statement of assurance from the packaging supplier. The guaranty must state that the material complies with the FFDCA. It must also state the brand name, supplier, and conditions for use, including temperature and other limits (New York State) . With following all the steps properly we should be able to receive and consume sanguine food.New York State Department of Agriculture has guidelines to disturbing food locally, country wide and international. As a food distributer you have to be licensed and registered. In New York there are numerous amounts of farmers markets operative together to distribute fresh heavy food to the people, all year round. Fruits and Vegetables are among the main components of the farmers markets. They provide activities and services to get the food to schools, factories and get them ready for international trade. And all food goes through the proper watch before the selling of it. New York farmers markets are very thorough in that they give you list of when and where the markets will be held and what times of the year certain products will be available.There are also ecological and economic advantages and disadvantages to locally grown food and imported foods. In New York one of the disadvant ages in eating the locally grown food is that some of the lakes meet us are not fresh. Some of them are contaminated to the touch that you cant swim in them. It creates a chemical and animal(prenominal) imbalance within the ecosystem forcing New York to outsource urine from the hulkyger lakes, same(p) the Great Lakes or the Finger Lakes. So making for sure that the water resources we have are fresh and ready for drinking and the watering of the crops is important. Thats where the advantages come in and there is endless supply of fresh water for the crops and drinking.The ecosystems survive better with the fresh water and the food web can establish itself. When we look at the advantages and disadvantages from an economic stand point in New York the survive can become a common denominator. The weather in New York can be drastic in the pass with the Lake effect just waiting to kick in. But, New York is also cognize for the farmers markets that are all year round. The summers are hot and the winters are bitingly cold but with all the farming land surrounding the big NY its hard not to take advantage of the weather.When we think almost our food and all the options we have how do we decide whats top hat for our families? We have choices to make when purchasing foodwhen we buy chicken do we get organic or not? These choices do impact us globally hence Think Globally, Act Locally. Our environment is important and its also the nesting ground for our food source.We as the people should make sure our actions and decisions gear toward protecting the world we live in. When purchasing our food I do believe that the outdo would be organic. It supplies our animals with the healthiest appetite to provide the best produce to us. Farmers markets are the best way to support your town or community and making sure you also are getting healthy food for you family. Everything plays apart with something else and making sure we do our part would be making sure we are the h ealthiest we can be.ReferencesNew York State. (n.d.). Department of Agriculture and Markets. In New York State Department of Agriculture and Markets. Retrieved kinsfolk 30, 2013, from http//www.agriculture.ny.gov/TheDepartment.html.Trefil, J., & Hazen, R.M. (2011). The Sciences An combine approach. Hoboken, NJ John Wiley & Sons, Inc.USDA. (n.d.). Importing Goods. In United States Department of Agriculture. Retrieved September 30, 2013, from http//www.usda.gov/wps/portal/usda/usdahome?navid=IMPORTING_GOODS.

The Cause of bank failure

One member of the group is norm all toldy appointed to act as the managing or lead hope for the syndicate and it is the role of this bank to order all negotiations, payments and administration between parties once the contract has been executed-it Is a multi bank action with each bank acting on a several(prenominal) basis, which means that each ann. acts on its own without responsibility for the other banks in the syndicate.If a bank fails to honor its obligations as a member of a syndicate, the other syndicate banks have no legal obligation to contact them on that banks behalf. Syndicated loans atomic number 18 normally used to finance the purchase of seat of government assets or the acquisition of a nonher business line or comp some(prenominal). The syndicated course credit market is one of the puffyst and most flexible sources of capital in the external market place. Loan syndication do happen In Zanzibar but are not very common. PROJECT LOANS project loans has been used to describe all types of financing of projects, both with and without recourse. A financing of a particular scotch unit in which a lender is satisfied to look ab initio to the interchange flows and earnings of that economic unit as the source of monetary resource from which a loan will be repaid and to the assets of the economic unit as collateral for the loan. Involve loans to finance major capital Investment projects for which the cash flow arising from the project will either be the sole or main repayment source.Such projects are usually financed by major banks because of the large amounts involved and the need for full technical evaluation for example create a major dam or prospecting for 011. The loan Is usually provided on a medium or long term basis. There are often other side benefits resulting from segregating a financing as a project financing which whitethorn have a bearing on the motives of the company seeking such a structure. These benefits include Credit sourc es may be available to the project that would not be available to the sponsor.Guarantees may be available to the project that would not be available to the sponsor. A project financing may enjoy better credit cost and interest costs in situations In which a sponsors credit is weak. higher(prenominal) leverage of debt to equity may be achieved. Legal requirements applicable to certain(p) investing institutions may be met by the project but not by the sponsor. C) LEASING -A lease is a contract wherein, over the term of the lease, the owner of the equipment permits another entity to use it in exchange for a promise by the latter to make a series of payments.The owner of the equipment is referred to as the lesser. The entity that is beingness granted permission to use the equipment is referred to as the lessee. A typical leasing transaction works as follows. The lessee first decides on the equipment needed. The lessee then decides on the manufacturer, the make, and the model. The l essee specifies any special features desired, the terms of warranties, guaranties, delivery, installation, and services. The lessee also negotiates the price. After the equipment and terms have 1 OFF

The Jones Family, Incorporated

THE JONES FAMILY, INCORPORATED Principles of Corporate Finance 6th Edition Richard A. Brealey and Stewart C. Myers The consecutive table summarizes Johnnys NPV calculation. He assumed Marsha would take 25 100-mile parapraxiss per year, saving $200, add-on $1. 00 per mile, plus a $40 tip on every trip. in operation(p) costs would be $. 45 per mile. The net savings are $295 per trip and $7375 per year.These savings increase with inflation at an assumed rate of 4% per year. It seems that Marshas horse transporter was a good buy after all told NPV is positive (+ $14,325). MINICASE SOLUTIONS THE JONES FAMILYS HORSE TRANSPORTER Year 0 1 2 3 4 5 6 7 8 1.Investment (plus oddment value in year 8) -35,000 +15,000 2. Insurancea -1,200 -1,200 -1,200 -1,200 -1,200 -1,200 -1,200 -1,200 3.Net savings vs. rented transporterb +7,375 +7,375 +7,375 +7,375 +7,375 +7,375 +7,375 +7,375 4.Cash flow -36,200 +6,175 +6,175 +6,175 +6,175 +6,175 +6,175 +6,175 +2 1,175 5. Adjusted for 4% inflationc -36,200 +6,422 +6,679 +6,946 +7,224 +7,513 +7,813 +8,126 +28,979 6.Present valued -36,200 +5,892 +5,622 +5,364 +5,118 +4,883 +4,658 +4,445 +14,543 NPV = + 14,325 a Paid at start of year. b savings per 100-mile trip 200 + 100 (1. 00 . 45) + 40 = $295. For 25 trips per year, annual savings are 295 x 25 = $7375. Here the savings are entered at end of year (or start of the next year). This understates their value the Jones family would actually fuck off to save right away. c Savings increase by 4% per year. Year 8 cash inflows from line 4 are work out by (1. 04)8. d Line 5 discounted at 9%.

Desert Solitaire: a Season in the Wilderness

The author of the book retract Solit haloe, Edward Abbey, talked frequently throughout the book about the dish of reputation and ship canal that humane beings are destroying the natural beauty of the public we live in. The counselling abbey views constitution is in a steering that is best experienced by actually being out in nature, taking a hike, ahorseback riding, or bicycling. He believes that bulk who use the luxury of their cars on bivouacking trip will not get to experience e trulything that nature has to offer. Abbey check outs the beauty of the natural world in a way that roughly human beings are unable to because they do not spend time exploring nature.From the very beginning of the book Abbey shows his extol for nature and all his creatures when he befriends and goffer snake. Or when he was is in awe of the old moon-eyed horses wild manner, independence, and beauty. To stand by his love for nature he says I prefer not to kill animals. Im a humane Id instead kill a man than a snake. (pg. 20) Abbey believes that humans are destroying the beauty and wonder of nature and he is disjointed when he finds out they are planning to build a major road through loathlyes National Park.Abbey believes industrial tourism is becoming a bigger problem to all national lay. In abbeys printing he thinks motor vehicles should be prohibited on the grounds of any national monument. we have agreed not to drive our automobiles into cathedrals, to concert halls, cheat museumswe should treat our national parks with the same deference, for they, too, are holy places (pg. 65). Abbey believes that the save way to truly experience the beauty of nature is to walk through, oscillation ride through, or horseback ride through.As said before abbey is a humanist and has not sympathy for the elderly who travel to national parks for vacations, he says they had the opportunity to opine the country when it was still relatively ripe (pg. 67). He also has no sympat hy for children who are too smooth to ride bicycles and too heavy to be borne on their parents backs. (pg. 67) Abbey is able to see nature in a way that most race cannot. close to humans tend to overlook the little things, but abbey will see the beauty in it.Many people think rocks are dirty and unlovely but abbey finds beauty in just their names, the very names lovely chalcedony, carnelian, jasper (pg. 74). term looking at the Delicate Arch most people would see it as just a big arch do out of rocks. But to abbey it is so much more than that. He compares it to dilapidate remnant of a sandstone fin, a giant engagement ring cemented in rock, a bow legged pair of petrified cowboy chaps (pg. 44). Some people who view the Delicate Arch will find God tour exploring, others will see entirely Lyell and the uniformity of nature (pg. 5). To abbey the Delicate Arch and other objects of nature remind us that out there is a different world, older and greater and deeper by far than ou rs (pg. 45) Even though nature is beautiful, calm, and serene it also has another side that is harsh, violent, and cruel. Abbey experiences this side of nature with blazing heat, sand storms, and a flash flood.When he find a dead tourist underneath a tree, which shows just how cruel the forego can be. But according to abbey the man was fortunate to have died the way he did, he envies him. To die in the open under the tackbefore this desert vastness opening like a windowpane onto eternity surely that was an overwhelming stroke of rare good endangerment (pg. 267). For abbey to envy the man for dying that way is another example of his love for nature. Most people would look at that situation as no-good and calamitous, but abbey sees the beauty and peace in it. Abbey also experiences the cruelness of nature when he himself is forced to spend the night alone in Havasu. begin Nature can be a very cruel and cruel woman who does not have sympathy for anyone.If a person is unfortunat e enough to see this side of Mother Nature it can only lead to a sad ending. Fatal. Death by starvation, slow and tedious. (pg. 253) While most people have comes to enjoy the luxury and comfort of an alter society, Abbey has chosen to live the life opposite of luxurious and easy. He would rather rough it out in the desert than big in an air conditioned office. Abbey has experienced nature in a way most people will never have the opportunity to. He sees the world for what it was mean to be, all nature, nothing else.

Marketing Success Factors of Coca-Cola Company Essay

1.0 Executive SummaryThis field of study was com committaled to analyze the ten-spot mart deliver the impregnablesr factors of Coca- green goddess high society and indicate Coca- the skinny teleph nonp atomic number 18ilr on how to merstwhile(a) the tasks that had been faces. The research shows on how Coca-Cola lodge masters their success in nowadays by merchandise success factors. The ten securities indus nerve-racking success factors of Coca-Cola lodge argon securities indus learn research, food trade abridgment, selecting fundament market, hit the books abbreviation, marketing flick, placement, factors that influencing customer choice, innovation, brand development dodge and implementing, monitoring, irresponsible. Further investigation reveal that the market problems of Coca-Cola fellowship.Coca-Cola company has facing market problems much(prenominal) as health effect, foes and environmental impact. Based on the study, we recommended Coca-Cola fa miliarity bring in their health problem by impel breadstuff free, carbohydrate less, execr subject-calorie and no-calorie result. We recommended Coca-Cola Company solve their competitors problem by understand the culture of a coun sweat and emit a intersection that has non launched by others competitors in the lead. Fin eachy, we recommended Coca-Cola Company solve their environmental impact by using recycle fictile in their bottle.2.0 calling Overview2.1 History of Coca-Cola CompanyCoca-Cola is a carbonated gentle fuddle sell in stores, restaurants, and vending machines in more than 200 countries. It is shitd by The Coca-Cola Company of Atlanta, Georgia. Coca-Cola Enterprises, established in 1986, is a young ac beau monde by the standards of the Coca-Cola system. hitherto each of its franchises has a strong herit get along in the traditions of Coca-Cola that is the foundation for this attach to. The Coca-Cola company traces its bulge outning to 1886, when an At lanta pharmacist, Dr. John Pemberton, began to start out Coca-Cola syrup for change in fountain take ins.However the bottling occupation line began in 1899 when cardinal battle of Chattanooga personal line of creditmen, Benjamin F. Thomas and Joseph B. White head, secured the exclusive rights to bottle and sell Coca-Cola for to the highest degree of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local occupancyes until the earlyish 1980s when bottling franchises began to consolidate.In 1986, The Coca-Cola Company merged most of its company-owned trading operations with 2 grownup ownership groups that were for bargains agreement, the John T.Lupton franchises and BCI Holding Corporations bottling holdings, to build Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split-adjusted esteem of $5.50 a shargon. On an annual basis, total unit reference gross sales were 880,000 in 1986.In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling Group, Inc. (Johnston) pull ind a larger, stronger Company, again helping accelerate bottler consolidation. As part of the merger, the senior heed team of Johnston assumed responsibility for managing the Company, and began a dramatic, booming restructuring in 1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion.2.2 Mission of the Coca-Cola CompanyA mission statement is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell bulge its overall goal, bring home the bacon a path, and guide decision-making. Coca-Cola Company Roadmap starts with their mission, which is enduring. It decl ars their purpose as a company and serves as the standard against which they weigh their actions and decisions. The mission of Coca-Cola Company is to refresh the introduction, to enliven moments of optimism and happiness, and to create value and shake up a leaving. In assure to achieve these missions, Coca-Cola Company must create value for all the constraints they serve, including their releasers, their customers, their bottlers, and their communities.The Coca-Cola Company creates value by executing comprehensive affair strategy guided by six disclose beliefs which are consumer demand drives ein truththing they do, brand Coca-Cola is the union of their cable. Besides, they go out serve consumers a broad selection of the nonalcoholic ready-todrink beverages they want to drink by dint ofout the day. They leave alone be the best marketers in the world. They get out think and act locally and lastly they will lead as a model corporate citizen.2.3 Target grocery store of Coca-Cola CompanyThe Coca-Cola Companys beverages are world(a)ly for all consumers. However, there are rough brands, which quarry specific consumers. For example, Coca-Colas diet blue drinks are targeted at consumers who are older in age, between the eld of 25 and 39. PowerAde sports urine target those who are fit, sizeable and do sport. Winnie the Pooh sipper cap Juice crispen target children between the ages 5-12. This type of market approach refers to market segmentation. The Coca- Cola Company when advertising has a primary target market of those who are 13-24, and a secondary market of 10-39.3.0 marketing Success Factors of Coca-Cola Company3.1 Market ResearchWhen attempting to implement a fresh merchandise plan a business must address its target market and conduct the relevant information to insure the new marketing plan both differs from the old and is better for the business. When conducting market research a business must firstly trace the problem and then gather the appropriate information to solve the problem. There are 3 types of information a business back end gather to solve its problems. First type is Exploratory Research which clarifies the problem and searches for ship unders estimationl to address it.Second type is Descriptive Research that apply to measure and describe things interchangeable the market potential for a harvesting and characteristics of the target market. Lastly is Casual Research which characterd to test a hypothesis active a exertion and effect traffichip. Coca-Cola Company finished its market research has addressed all trinity types of research to define the problem raised by shareholders and gathered information to serve their needs.3.2 Market AnalysisThe market analysis investigates both the ingrained and external business environment. It is vital that Coca-Cola carefully monitor both the interior and external aspects regarding its business as both the internal and external environment and their respective curves will be decisive traits in relation to Coca-Colas success and survival of the fittest in the blue drink industry. The Internal Business Environment and its influence is that which is to some extent within the businesss control. The of import attributes in the internal environment include efficiency in the overlapion process, through and through management skills and effective communication channels.To effectively control and monitor the internal business environment, Coca-Cola must conduct continual appraisals of the businesss operations and readily act upon any factors, which ca utilisation inefficiencies in any point of the growthion and consumer process. The External Business Environment and its influences are usually almighty forces that dope affect a whole industry and, in fact, a whole economy. Changes in the external environment will create opportunities or threats in the market place Coca-Cola must be aware off. Fluctuations in the economy, changing customer attitudes and values, and demographic patterns firmly influence the success of Coca-Colas harvest-festivals on the market and the reception they receive from the c onsumers.3.3 Selecting Target Market at one while the occurrence analysis is complete, and the marketing objectives determined, attention turns to the target market. The padded drink market is truly large, and the business tail assemblynot be all things to all generalwealth, so it must choose which market segments charter the great potential. The target market is the group of customers on whom the business focuses attention. The target market is where Coca-Cola focuses its marketing efforts as it feels this is where it will be most productive and successful. The target market for Coca-Cola is very childlike as it satisfies the needs for many different consumers, ranging from the healthy diet consciousness through Diet Coca-Cola to the average human through its best selling drink regular Coca-Cola. virtually Coca-Cola products carry out all age groups as it is proven that most people of different age groups consume the Coca-Cola product. This market is relatively large and is open to both genders, thereby allowing greater product diversification. There are four broad meanss which Coca-Cola puke segment its market is Mass marketing, Concentrated marketing, Differentiated marketing, deferral marketing The most apparent method used by Coca-Cola is with no doubt the differentiated marketing method as Coke cope withs a range of different markets. Diet coke repletes the weight consciousness, regular Coke, Sprite, Fanta the average human, coffee, iced tea etc. severally group of beverages satisfies a particular group of people but mass the average human.3.4 SWOT AnalysisSWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in much general management as substantially as marketing scenarios. SWOT consists of examining the flow activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. The Strength of Coca-Col a has been a complex part of world culture for a very long time. The products icon is loaded with over-romanticizing, and this is an figure many people devote make don deeply to heart.The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Colas greatest strengths. Additionally, Coca-Colas bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time importanttain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coca-Cola does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers.Weaknesses for any business need to be both minimize and monitored in set up to effectively achieve productivity and efficiency in their businesss activities, Coca-Cola i s no exception. Although domestic business as well as many international markets is thriving, Coca-Cola has recently reported some declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power. Coca-Cola on the other side has effects on the odontiasis which is an issue for health care. It as well as has got cabbage by which continuous imbibition of Coca-Cola whitethorn cause health problems. Being addicted to Coca-Cola as well as is a health problem, because drinking of Coca-Cola daily has an effect on your body later few years.The Opportunities for Coca-Cola is brand. strike out recognition is the signifi tidy sumt factor affecting Cokes free- arriveprise(a) position. Coca-Colas brand pee is known well throughout 94% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. incase changes have in addition affected sales and industry positioning, but in general, the public ha s tended not to be affected by new products. Coca-Colas bottling system also allows the company to take advantage of infinite outgrowth opportunities around the world. This strategy gains Coke the opportunity to proceeds a large geographic, diverse area.Currently, the Threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that perpetually chuck storm on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate. Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect.Of course, both Coca-Cola and Pepsi have already change into these markets, allowing them to have kick upstairs significant market shares and offset any losings incurred due to fluctuations i n the market. Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coca-Cola has sire a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition. Furthermore, consumers can easily switch to other beverages with little cost or consequence.3.5 marketing MixThe marketing scuffle is probably the most crucial dress of the marketing planning process. This is where the marketing tactics for each product are determined. The marketing mix refers to the combination of the four factors which are price, promotion, product, and place that make up the message of a businesss marketing strategy. In this step of the marketing planning process, marketing mix must be designed to satisfy the wants of target markets and achieve the marketing objectives. The most successful businesses have continually monitored and changed their marketin g mix due to respective internal and external factors and have monitored the external business environment in order to maximize their marketing mix components.First factor of marketing mix is product. Many Products are corporeal objects that you can own and take home. only if the word product means much more than just physical goods. In marketing, product also refers to services, such(prenominal) as holidays or a movie, where you enjoy the benefits without owning the result of the service. Businesses must think about products on trine different levels, which are the core product, the actual product and the annex product. The core product is what the consumer is actually buying and the benefits it gives. Coca-Cola customers are buying a wide range of soft drinks.The actual product is the parts and features, which deliver the core product. Consumers will buy the Coca-Cola product because of the high standards and high quality of the products. The augmented product is the extra co nsumer benefits and services provided to customers. Since soft drinks are a consumable good, the augmented level is very limited. But Coca Cola do offer a help line and complaint phone service for customers who are not satisfied with the product or wish to give feedback on the products. Second factor or marketing mix is price. price is a very important part of the marketing mix as it can affect both the supply and demand for Coca-Cola. The price of Coca-Cola products is one of the most important factors in a customer decision to buy. terms will often be the difference that will push a customer to buy our product over another, as long as most things are fairly similar. For this reason pricing policies need to be designed with consumers and external influences in mind, in order to effectively achieve a stable balance between sales and covering the production costs. Price strategies are important to Coca-Cola because the price determines the amount of sales and dough per unit sold. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit.Long before a sale was ever do Coca-Cola had genuine a forecast of consumer demand at different prices which inevitably determined whether or not the product came on the market, as well as the allocation of adequate money and resources to erect promote and distribute the product. Promotion is the third factor of marketing mix. The promotional mix is the combination of personal selling, advertising, sales promotion and public relations that it uses in its marketing plan. Above the line promotions refers to mainstream media Advertising through common media such as television, radio, transport, and billboards and in newspapers and magazines. Because most of the target is most in all prob aptitude to be exposed to media such as television, radio and magazines, Coca-Cola has used this as the main form of promotion for extensive range of products.Although advertis ing is usually very expensive, it is the most effective way of reminding and exposing potential customers to Coca-Cola Products. Coca-Cola also utilizes below the line promotions such as contests, coupons, and free samples. These activities are an effective way of getting people to give your product. The last factor of marketing mix is place. The place refers to distribution of the ways of getting the product to the market. The distribution of products starts with the producer and ends with the consumer.The Coca-Cola Company sells its products to bottling and canning operations, distributors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, petrol stations and newsagents. There are two Place strategies which are indirect distribution and intensive distribution. The Coca-Cola Company uses intermediaries in indirect distribution. That is the company does not sell its products directly to its con sumers. The Coca-Cola Company uses the intensive distribution strategy. The businesss products are sold in close every outlet including retail outlets, small shops, restaurants, petrol stations, newsagents, schools, sports and entertainment venues from vending machines.3.6 PositioningPositioning mean the process by which marketers try to create an image or indistinguish aptitude in the minds of their target market for its product, brand, or organization. Positioning divided into two which are re-positioning and de-positioning. Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market.in one case a business has decided which segments of the market it will compete in, developed a clear picture of its target market and de fined its product, the positioning strategy can be developed. Positioning is the process of creating, the image the product holds in the mind of consumers, relative to competing products. Coca-Cola and Franklins both make soft drinks although Franklins may try to compete they will still be seen as follow up market from Coca-Cola.Positioning helps customers understand what is unique about the products when compared with the competition. Coca-Cola plan to further create positions that will give their products the greatest advantage in their target markets. Coca-Cola has been positioned based on the process of positioning by direct analogy and have positioned their products to benefit their target market. Most people create an image of a product by comparing it to another product, thus unambiguous through the famous battles between Coca-Cola and Pepsi products.3.7 Factors that Influencing Consumer ChoiceWhen making decisions on products a business must look at factors that influence consumer choice such as psychological factors, Socio cultural factors, scotch factors and Government Factors. Psychological factors such as motivation, perception, lifestyle, personality and self concept, learning, and attitudes influence the consumers behavior towards a product and Coca-Cola has addressed this issue by introducing Diet Coke to satisfy different lifestyles.Socio cultural factors such as culture, subculture, socio- scotch status, family and reference groups influence the consumers behavior towards a product. The family is probably the biggest influence on buying behavior. Marketers also need to focus product design and promotion of both males and females. When planning a marketing strategy, the marketing manager should know which member is the main decision-maker for the product so that promotion can direct at that person.Economic factors such as Disposable income and discretionary income. A persons economic situation will influence the sorts of products they will buy. Economic situation is determined by a number of factors such as level of income, savings and ability to borrow. The more a person earns the greater their ability to buy goods and services. Coca-Cola has addressed this side of the influence by maintaining a low price on the price of its products. Government Factors such as new regulations, inflation, interest rates all influence consumer spending and choice. Decisions made by the government at all levels will have an effect on the buyers behavior. Government policies also influence the level of economic activity which affects consumers confidence and ability to borrow.3.8 InnovationInnovation in general refers to the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention or renovation in that innovation generally signifies a substantial positive change compared to additive changes.Coca-Cola has been able to survi ve and grow in an ever-changing market because of its ability to systematically innovate and deliver new products. In the late 90s the company, typically showing earnings growth of 15-20% per year, turned in three direct years of falling profits. It was apparent that the market was changing and in order to keep up with these changes, Coca-Cola had to move from a single core product to a total beverage company.3.9 reproach Development StrategyBrand development strategy of Coca-Cola has been far reaching and has managed to remain in the public eye ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand fealty is an important factor in maintaining the number one position. It is often expectant to say exactly why we buy one company product over another. Companies such as Nike and Adidas spend large amounts of money trying to win consumers away from their competitors who make products that are very similar.The popularity of the brand is often the deciding factor. Over the time Coca-Cola has spent millions of dollars developing and promoting their brand name, resulting in worldwide recognition. Coca-Cola is the most recognized trademark, recognized by 94% of the worlds population and is the most widely recognized word after OK. Coca-Cola red and white colors and special writing are all examples of world-wide trademarks.There are a number of branding strategies generic brand strategy, Individual brand strategy, Family brand strategy, Manufacturer brand strategy, semiprivate brand strategy and Hybrid brand strategy. Coca-Cola utilizes the Individual brand strategy as Coca-Cola major products are given their own brand name e.g Fanta, Sprite, Coca-Cola etc although they may be presented as different lines they operate under the name of Coca-Cola.3.10 Implementing, Monitoring and ControllingImplementation is the process of turning plans into actions, and involves all the activities that put the marketing plan to work. Succes sful implementation depends on how well the business blends its people, organizational structure and company culture into a cohesive weapons platform that supports the marketing plan. For its further success, Coca-Cola must impose several key changes. labor needs to be on time and meet the quota demanded from wholesalers. It must also be efficient so as not to build enumeration stocks and inventory prices. The marketing needs to be motivated and knowledgeable about the product. The forms of promotion such as advertising must be attracting and tantalizing to the target market to get the greatest amount of exposure potential for the product.This will ensure the success of the product in the stores. Distribution of the product must be efficient. This problem has already been taken care of with at rest transport routes to commercial areas and transport already being arranged. Monitoring and controlling allows the business to check for variance in the budget and actual. This is impo rtant because it allows Coca-Cola to take the necessary actions to meet the marketing objectives. There are three to a faultls Coca-Cola should use to monitor the marketing plan which are Sales Analysis, Market partake in Analysis, merchandising Profitability Analysis. The sales analysis breaks down total business sales by market segments to identify strengths and weaknesses in the different areas of sales.Sellers of Coca-Cola products falsify from major retail supermarkets to small corner stores. This gives the products maximum exposure to customers at their convenience. Market share analysis compares Coca-Cola business sales performance with that of its competitors. Coca-Cola looks to increase its market share by over 60%. With the changes Coca-Cola is currently undergoing, they lease to regain an iron fist control of the market. Target market unhomogeneous age groups and lifestyles from high school students too universities, and male or female.This analysis looks at the cost side of marketing and the positiveness of products, sales territories, market segments and sales people. There are three ratios to monitor marketing profitability they are market research to sales, advertising to sales and sales representatives to sales. The results of these three tools can help Coca-Cola determine any emerging trends, such as the need for a different product. Comparing these results with actual results gives the business an idea on when to change.4.0 Market Problems4.1 wellness ProblemCoca-Cola is a carbonated soft drink. Since studies indicate dad and sweetened drinks are the main source of calories in the American diet, most nutritionists advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink expenditure competes with rather than complements a balanced diet. Studies have shown that regular soft drink users have a lower intake of calcium, magnesium, ascorbic acid, riboflavin, and vita min A. A common condemnation of Coca-Cola based on its allegedly toxic sour levels has been found to be baseless by researchers lawsuits based on these notions have been dismissed by several American courts for this reason.Although numerous court cases have been filed against The Coca-Cola Company since the 1920s, alleging that the acidity of the drink is dangerous, no evidence corroborating this claim has been found. Frequent exposure of teeth to acidic drinks increases the put on the line of tooth damage through dental erosion. This form of tooth decay is unrelated to dental caries.Consume too much of carbonated soft drink will punishing kidney, increase diabetes risk, Increase obesity risk and others diseases that will affect our healthy. The people with diabetes to consume sugar is strictly banned because the hormone insulin in the body is not enough, not even able to convert these sugars into the muscle sugar (glycogen). As a result, blood sugar (glucose) will be increased and dangerous. Carbonated drinks rich in calories. Calories that enter the body can increase the risk of obesity.4.2 CompetitorsCoca-Cola Company has many competitors in the soft drink industry, such as Pepsi, Sarsi and so on. The main competitor of Coca-Cola Company is Pepsi. Pepsi is distinctly a market challenger to market draw Coca-Cola Company. Pepsis trendy advertising featuring American pop stars, from Michael Jackson to Britney Spears is clearly geared towards American young consumers. On other hand, Coca-Cola Companys approach to the market has traditionally been more wholesome relying more heavily on images of happiness and togetherness, tradition, and nationalism.However Pepsi has made its share of blunders as well. Pepsi Blue, a blue, berry-flavored version, has gone the way of Pepsi soft drink disasters, Crystal Pepsi and Pepsi Clear had been discontinued. just about the world, there are many local brands compete with Coke. In second and Central America Kola Real, known as Big Cola in Mexico, is a growing competitor to Coca-Cola. On the cut island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Brittany, Breizh Cola is available In India, Coca-Cola ranked third shadower the leader, Pepsi-Cola, and local drink Thums Up.4.3 Environmental ImpactsIn December 1990, Coca-Cola Company announced that they would begin using recycled pliants (PET) in their bottles, but they have not followed through. The technology to make 100% recycled-content tractile bottles has been available in the United States since the U.S. solid food and Drug Administration gave its approval in 1994 for food contact applications. Coca-Cola Company is abandoning the decades old practice of promotion its soft drinks in recycled content containers like aluminum cans and glass bottles in favor of non-recycled credit card.Coca-Cola Company no use the PET in their bottles cause the elastic neu tralize is increasing ten times faster than recycling of shaping soda bottles. The packaging chooses by Coca-Cola Company seriously effect health and environmental impacts. Coca-Colas plastic soda bottle in particular, stem from extraction of non-renewable resources, energy uptake in manufacturing and in the refining of raw materials and industrial processes used to produce plastics have seriously effect health and environmental impacts.5.0 Recommendation5.1 Health ProblemCoca-Cola is a carbonated soft drink. As we know that consume too much of the carbonated soft drink will threatening our kidney, increase diabetes risk, increase obesity risk and others diseases. Coca-Cola Company should put more effort on innovation of new product that good for health. Coca-Cola Company can produce sugar free or less sugar Cola-Cola product. Coca-Cola Company has success produce sugar free Coca-Cola product such as Coca-Cola Light. Besides, Coca-Cola also creates Coca-Cola Zero which is low-calo rie compare with other Coca-Cola product. Besides, Coca-Cola Company can keep launch low-calorie and no-calorie product.The ingredients use must be in high-quality and can be part of a healthy, balanced diet. Coca-Cola Company can also help consumers manage calorie by introduce smaller packaging sizes in markets to make sure that consumer will no consume too much at one time. In addition, Coca-Cola Company can try to produce isotonic sport drinks that have not produce before. isosmotic sport drinks can reduce the risk of water intoxication by replenishing fluids and electrolytes in a ratio similar to that normally found in the human body. It is good for health.5.2 CompetitorsThe Coca-Cola Company is the worlds leading soft drink manufacturer. Coca-Cola Company has many competitors in the soft drink industry. The main competitor of Coca-Cola Company is Pepsi. Coca-Cola have difference competitor at difference country.Coca-Cola Company must understand the culture of a country before they launch their product. Coca-Cola Company need to know their product name sounds good or not according to the language and the meaning of their name at the country. If Coca-Cola Company do not know the culture of a country, Coca-Cola Company is hard to defeat the competitor at that country.Besides, Coca-Cola Company can launch a product that has not launched by others competitors before. Coca-Cola Company can try to produce new taste of Coca-Cola soft drink. The creativity of a company is very importance in innovative a new product to defeat their competitors. Coca-Cola can try mix the fruit taste they have not mix before to produce a new product that their competitors have not produce.In addition, Coca-Cola Company can also have a promotion to promote their product. Promotion can be push away promotion, free gift promotion, lucky draw promotion and so on. Most of the consumer like buy goods when have promotion. Coca-Cola can use promotion strategical to defeat their competitor s.5.3 Environmental ImpactsIn December 1990, Coca-Cola Company announced that they would begin using recycled plastics in their bottles, but they have not followed through. Coca-Cola Company no use the recycle plastic in their bottles cause the plastic waste is increasing ten times faster than recycling of plastic soda bottles and seriously effect health and environment impacts. Coca-Cola Company Should uses the recycle plastic in their bottles to reduce the increasing the plastic waste. Plastic waste can be reducing by recycling the plastic bottle and produce new plastic bottle. If Coca-Cola Company still uses non-recycle plastic in their bottle, the plastic waste will keep increasing and the raw material for producing plastic will decreasing.This will cause lack of material to produce others plastic product. Besides, recycled plastic can reduces all of the associated health and environmental impacts compared to production of non-recycle plastic from raw materials. When Coca-Cola C ompany use non recycle plastic, extraction of non-renewable resources like oil color and gas for the plastics industry occur. Highly energy intensive consumption in manufacturing when production of non-recycle plastic. Furthermore the refining of raw materials and industrial processes used to produce plastics associated materials generate toxic chemicals posing a risk to worker safe and public health. So, Coca-Cola Company should use recycle plastic to solve this problem.6.0 terminationNowadays, Coca-Cola Company is a very successful beverage company because of their market success factors. The market success factors of Coca-Cola Company are market research, market analysis, selecting target market, SWOT analysis, marketing mix and so on. The Coca-Cola Company faces some market problems such as health effect, competitors and environmental impact.We have suggested Coca-Cola Company solve their health problem by launch sugar free, sugar less, low-calorie and no-calorie product. Coc a-Cola Company understands the culture of a country and launches a product that has not launched by others competitors before. Finally, Coca-Cola Company must use recycle plastic in their bottle to solve environmental impact. From the report, we learn the market success factors of Coca-Cola Company and their history. We know about the Coca-Cola Company problems and the ways to solve their problems.Bibliography1. Coca-Cola. (November 2011) Retrieved October 24, 2011 from http//en.wikipedia.org/wiki/Coca-Cola2. Coca-Cola Marketing Plan. (2006) Retrieved November 2, 2011 from http//www.bookrags.com/essay-2003/6/14/53228/52273. Coca-Colas mission, vision and values. (2010) Retrieved November 2, 2011 from http//www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html 4. Cokes Broken Promise. (1997) Retrieved November 8, 2011 from http//www.ecomall.com/activism/coke3.htm5. Fakhar.z 101. Coca-Cola Marketing Strategies (January 2009) Retrieved November 2, 2011 from http//www.scr ibd.com/doc/10552013/Coca-Cola-Marketing-Strategies 6. Kasi. Marketing Mixx. (March 2011) Retrieved November 2, 2011 from http//marketingmixx.com/marketing-plan-2/165-coca-cola-marketing-plan.html 7. Marketing201. Easy on Coca Cola Marketing (May, 2009) Retrieved November 2, 2011 from http//www.scribd.com/doc/15277105/Essay-on-Coca-Cola-Marketing 8. The Coca-Cola Company. (2011) Retrieved October 24, 2011 from http//www.thecoca-colacompany.com/

Music and Tourism in Scotland Essay

sparing touristry bloomed in the 1990s due to major(ip) pagan changes in society. Scotland began to clear a new identity by the use of media that promoted the social and heathen attributes of the country. Scotlands home-grown artists were use as a voice at the foreland of the promotion of Scotlands culture and heritage to world tourism.My essay result consider a range of issues surrounding the relationship between economical tourism and the development of frugal euphony during the 1990s. It depart consider the artists and songs that play a key role in the development of Scotlands theme identity through outlining particular advertising campaigns used to promote for Scotch tourism. My essay will also discuss the future plans for Scotch tourism and how music will be part of them. sparing Music and Scottish TourismTourism contributes an enormous part of the economy in Scotland bluster a visitor spend of approximately 4b per year. As a tourist destination, Scotland boasts idyllic opportunities for its visitors much(prenominal) as the hillwalking the Munro Mountains, fishing the River Tay, immersing in the level of Edinburgh or Stirling and admiring the cultural diversities of Glasgow. These opportunities are realised and exploited by brass body Creative Scotland, which was set up in 1993 and is dedicated to financial backing the promotion of culture in Scotland on both national and foreign levels. Creative Scotland support the current Scottish presidencys Corporate Plan, which promisesTo focus Government and public services on creating a more successful country, with opportunities for alone of Scotland to flourish, through increasing sustainable economic growth.Scotland has developed an exceedingly loyal worldwide reputation for its diverse culture and is continuing to do so by championing music and the arts through large scale points and fetes such(prenominal) as Celtic Connections, a relatively new feast of conventional Scottish music w hich is exclusively held across a yield of high-profile venues in Glasgow including the flagship Glasgow Royal Concert Hall which was opened as part of the cultural renaissance of Glasgow in 1990 with Glasgow becoming a European City of finishing in 1990.The formation of this festival alone has increased global rice beer from its multiple televised broadcasts on BBC and HD and a promotional tour to Chicago in 2012 during the Ryder Cup at the nearby Merdinah Country Club.Another notable festival is T in the Park which is sponsored by Scottish Brewery Tennents. Established in Glasgow in 1993, the festival will celebrate its 20th anniversary in 2013 and showcases international artists with a focus on new and established Scottish acts such as Scottish Band Travis, who gained international recognition through performing at the festival from 1994 as an unsigned band and subsequently becoming a headlining act of the festival in 2000. The festival move to Perthshire in 1997 and politic ians in the area were united to promote A Soundtrack for Scotlands Tourism, linking traditional music and tourism and diversifying the tourist industry. The festival attracts 85,000 peck from all over Britain and in some cases worldwide, to Fife, Scotland, the festival has become superstar of the most important and critically acclaimed music events on the international festival circuit.The festival has been televised on BBC and footage of the festival includes shots of the backdrop landscape of Kinross and Fife regions.Promoting Scottish nationalism and Tourism with Music in Sports & BrandingBranded produce from Scotland provided the tourism sector with an indirect source of advertising the heritage and culture of Scotland during the 1990s. some advertising campaigns were televised in particular for the alcohol industry, which used iconic songs synced with images of homespun and urban Scottish landscapes which helped create an escapist image of Scotland. An example of this would be Tennents Lager, who used Dougie Macleans song Caledonia against the imagery of a grimy prompt city with arrogant people compared to the contrasting escapist, social, warm and friendly automated teller of a public house in EdinburghThe sense of nationalism and surcharge in the cultural diversity in Scotland went from strength to strength in the early 1990s. Scotland celebrated a period of excellence in swordplay on a global scale which also helped boost the number of visitors to the country. Although Scotlands national football team failed to advance through the class stages of all the World Cup tournaments in the 1990s including Italy, USA and France respectively, Scotlands national Rugby team celebrated international success, beating England 13-7 in the 1990 Five Nations Grand Slam.This event penned The Corries lament Flower of Scotland as the wildcat national anthem of Scotland, boosting the national pride and identity and has been used invariably since at most sporting events. The song was written toKindle a new awareness of what is world lost and what can be regained. Scotlands resistance, not its defeat is stressed here.Another notable use of Scottish music for advertising Scottish Tourism is the 1997 television campaign which used The Silencers version of Wild Mountain Thyme, which is a traditional piece of music popularised by the particular advert which featured iconic scenes of Scotlands rustic landscapes, castles and activities such as travel, surfing and walking. The advert quoted Scottish Poet Norman MacCaig who wrote some ScotlandOnly mens minds could have unmapped into abstraction such a territory.Another song of note which relates to a worldwide auditory sense and captures the picturesque imagery of Scottish landscapes would be Runrigs version of the traditional Scots Lament Loch Lomond, which was voted as Scotlands best song by a reader poll in Scottish publication The hark in 2008, beating Dignity by Deacon Blue, Caledonia by Do ugie MacLean and cholecalciferol Miles by the Proclaimers, all of whom are regarded as Scottish Nationalist artists with Pete Wishart, Keyboardist of Runrig being elected as an SNP MP at Westminster in 2001. Conclusion The afterlife of Scottish Nationalism and TourismScotlands culture and heritage will continue to grow in the tourism spotlight through the consignment of Creative Scotland and its relationship with VisitScotland which is evident from its goalsCreative Scotlands ambition is to cop Scotland as one of the worlds most creative nations by 2020.An example of this commitment is apparent as 2012 is the Year of Creative Scotland which continues the celebrations of Scottish culture and promotes it to the world through festivals such as the Sound fete which will be held over October and November and aims to bring visitors to the North East areas of Scotland to jollify alternative music of Scotland.The profit has increasingly become a major role in the promotion of Scotland s live music events with internet website www.visitscotland.co.uk, acting as the information and marketing gateway for prospective visitors to mother information, link to external websites such as event homepages and furthermore, purchase event tickets directly with great ease.Glasgow will again become City Of purification in 2014 and will host the Commonwealth Games and the Ryder Cup, which will be an rarified opportunity for sports and Scottish music to join forces once again.