Kress (1997) points to the way in which written texts and language have been allow in communication studies in an almost invisible way, and the implications for this in a multi-modal arena. The immediacy of imagery in electronic destination has a significance, which Kress suggest, has not that been adequately theorised.
Kresss subscribe is a valid one. The purpose of this essay is to argue as such and prove the validity of Kresss claim. This paper depart examine the current communication landscape painting, focusing on the implications, require and electric potentials of verbal and visual forms of representation in electronically mediate communication.
It seems clear in that respect is a direct link amidst advances in modern information technologies as communicational tools and the motivation to move beyond narrowly defined accounts of literacy, to ones that capture the complexness of real literacy practices in contemporary society. Literacy needs to be conceived indoors a broader social order, what Street and others have called a tender communicative order (Street, 1998; Kress & Van Leeuwen, 1996; Lankshear, 1997).
The nature of communication has and is changing; the following quote by Kress (1997) describes the nature of this change.
the landscape of communication and representation, the semiotic landscape, is indeed being remade.
Where before there was the single, central mountain range of written language, now another(prenominal) alpine system is being thrust up by forces of a complex kind: in part, social, political, technological, and as yet less recognised, by economic forces as well It is the utilization of multimedia in this new communicative order that permits characteristics such as global reach, its integration of all communication media, and its potential interactivity (Castells, 1996: 329). The potential to combine visual, verbal and written forms of representation in this multi-modal arena has meant that all kinds of messages can be communicated using...
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