General information 3
Intern synopsis 4
Extern analytic thinking 7
Consumer analysis 10
Supply chain 11
Competitors analysis 13
SWOT 15
Product level 17
Tar fit group 17
Objectives 18
Marketing Strategy 19
Financial Support 21
Conclusion 22
General Unilever
In the Netherlands, one of the two motherlands of Unilever - the other one is Great Britain, we turn a wide assortment of carrefours on the commercialize with a lot of well known brands. Examples are: ice-cream ( Ola, Hertog ), margarine ( lamentable Band, Becel ), olive oil products (Bertolli), soups (Unox), sauces (Calvé), meal and meal components (Knorr), icetea (Lipton), washing and cleaning products (Omo, Cif) and products for personalized care (Dove, Axe). We also bring products on the market especially for the professional food sector (hotels, restaurants and caterers)
Unilevers corporate mission - to add vitality to life - shows how clear the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout our history.
In the 1890s, William Hesketh prize, founder of Lever Bros, wrote down his ideas for Sunlight Soap - his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England. It was to make cleanliness stock(a); to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and reward for the people who use our products.
That were the first steps for the mission of Unilever In a history that now crosses 3 centuries, Unilevers success has been influenced by the major events of the day - economic boom, depression, terra firma wars, changing consumer lifestyles and advances in technology. And throughout weve created products that help people get more out of life - cutting the time spent on household chores, improving nutrition, enabling people to...
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