Marketing Mix

Palm PreMarketing integrate can be described as a compilation of m either variables to satisfy the needs of target customers into quaternion elements: product, place, price, and promotion (Perreault & international ampere; McCarthy, 2004). Each of the elements provides the company with a strategy to define the target customers for a new product or service. Product, for instance, defines the features, qualities, desirability, and appeal of the product while place takes into consideration the resources required to produce, manufacture, ship, advertise, and sell the product. Promotion and price are set to perpetrate the customers to the product and increase visibility and, therefore, sales of the product. An absence of any one of the four elements that make up the market scuffle can have an adverse affect on selecting a target audience and the general strategy to market conquestfully a new product (Perreault & McCarthy, 2004).

Marketing rumple are ?the factors controlled by a company that can make consumers? buying of its products? (Marketing, 2009, ¶ 1). Oxford also lists the four P?s as the four components of the marketing mix and describes them similarly as Perreault & McCarthy. Oxford adds that the ?potential profitability of a particular marketing mix and its acceptability to its market are assessed by marketing enquiry? (Marketing, 2009, ¶ 1).



Oxford also extends the traditional description of marketing mix when marketing services to include three additional P?s: physical evidence, people, and process. Physical evidence, people, and process all in allowing the potential customers to evaluate the service, who is providing the service, and the ?overall experience provided by the service? (Extended, 2009, ¶ 1). The addition of the three P?s also aids in ensuring the customer all of the elements of the service operate efficiently and effectively (Extended, 2009).

D.M. Reid argues the point that success or failure of a new...

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