Marketing Plan for Online Company

Table of Contents

Table of Contents         2

Executive Summary         3

Current Marketing military position         5

The Market Situation         5

The Product Situation         6

The Competitive Situation         7

Summary         8

SWOT abstract         10

Strengths         10

Weaknesses         10

Opportunities         11

Threats         11

Issues Analysis         12

Current Marketing Situation         14

Existing marketing mix         16

Market Targeting and Positioning         18

Future ontogeny Opportunities         19

Ansoffs Matrix         19

Evaluation and Control         20

Conclusion         21

Reference List         22

Bibliography         23

Executive Summary

prime Publishing is a leaders global technology company, operating in over 30 countries on 6 continents. The Group provides solutions and services that optimise and coiffure the performance of IT infrastructures to enable clientelees to build a competitive vantage (HREF 1).

ACME Publishing Australia was first established in 1987 and provides Plan, Build and stand services that can reduce cost, decrease risk, remove complexness and improve productivity (HREF 1). With a strong national presence, ACME Publishing Australia can service the IT needs of Australian corporal and government organisations both locally and internationally.

The Online Development (OD) line of business is a major part of the ACME Publishing dodge for IT solutions.



The primary focus of the OD team is to develop a roadmap for our clients that provides a methodology and toolkit for identifying, structuring, and building successful solutions.

The technology sweep through helped the OD team soar to massive heights in profitability and revenue, even though there were major weaknesses in methodologies and management. The past year has seen some major restructuring within the OD team which was deemed necessary to sustain the business. These effects of these changes have straightaway been stabilised and it appears that staff morale and productivity have uprise to industry benchmarks.

The focus of the next upcoming years is to not only streamline these defined processes but also uprise the...

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