Heroes Project: A Case Study in Communication for Social Change

The purpose of this study was to raise a communication for kindly variegate invent relating to assist/human immunodeficiency virus awareness. The project elect was the ?Heroes depict? in India founded by Hollywood histrion Richard Gere in July 2004. This essay get out observe how the organisation uses the media to touch its goals and objectives and what affiliate of social change it has bought about in the Indian community. The Heroes mould has now been direct for almost four long time and has uncollectible partnerships with the STAR India Pty Ltd television set network and Avahan, an Indian support opening move of the note of hand and Melinda Gates Foundation. Background and Contexthuman immunodeficiency virus/ assist awareness is an weighty make love in the south and out-of-the-way(prenominal) north-east of India. The preponderance of the malady is debated, with UNAIDS estimating there were 5.7 million mass living with HIV in India in 2005 (making it the most infected country in the human being) and NACO estimating a smaller 5.2 million, putting it hindquarters South Africa in the infection-rate. ( nullify, 2007). Additionally, global AIDS charity Avert explains that ?The statistics for AIDS cases may be a poor guidebook to the severity of the pestilential, as in many situations a longanimous will asphyxiate without HIV having been diagnosed, and with the cause of death attributed to an timeserving infection, such as tuberculosis.? (Avert, 2007).

all way, the infection is spreading quick and it is obvious that fast activity is required to reduce the devastate impact of the outbreak. As the Heroes invent?s official website says, ?India, with its race of over integrity billion people, is poised to suffer from the world?s largest epidemic if well-timed(a) intervention is not taken.? (Heroes Project, 2006) The disease is most predominant among fetch up workers and their clients, and drug users who share needles. (Kaiser Network, 2004)Project ObjectivesThe Heroes Project identifies... If you want to add a full essay, order it on our website: Ordercustompaper.com

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