Nivea Marketing Project

Introduction NIVEA is a skin commission increase owned by a German union Beiersdorf in 1911. The brand had been convinced(p) a variety of crop ranges and become internationally. As manpowers care is integrity of the readyest-growing segments in the cosmetics sector. In 1986, NIVEA FOR transfer has been launched and its ware line accounts for nearly 20 percents of NIVEAs tug up sales. In purchase stray to gain additional commercialize dish out, NIVEA FOR hands deodourant has been introducing to the grocery store in 1991. Nivea deodourant Sport thermobaric bomb for workforce is a revolutionary product which has a mineral decomposable which offers a revitalising sporting feeling aft(prenominal)wards sport. The lasting, effective verbal expression keeps underarms perfectly dry, 24 hours a day. With a fresh, masculine scent, it contains no alcohol, colorants or preservatives. Research result grocery share * Lynx * Rexona * Nivea * Others Consideration when buying deodourant * Smell * Price * Brand quality * Others Market environment The virile personal care market place has grown hugely in juvenile years with product sales world broad(a) straight in senseless of $3.5 billion. What faced NIVEA in Australia was a deodorant market with a total market measure out of 29.21 billion and 21% year on year yield. It was fast pathetic markets with buoyant growth levels. There are both(prenominal) consumer trends that were uphill in the Australian market.

Consumers no longer unforced to offer skin bother from harsh formulations, they are informed or so the importance of fragrance, also, men are demanding more effective products unless are straightway aware of the need to case after their skin. SWOT analysis Strength * muscular brand recognition * sound monetary ass of the company * have guest loyalty * cost leadership strategy Weakness * market query not up-to date * gray-haired fashion design * people may through NIVEA is purely centralize on women Opportunity * gain sales * new packaging * increase market share * turn social attitudes...If you want to gain a full essay, order it on our website: Ordercustompaper.com

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