"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The take in of merchandise is to k outright and go steady the client so well that the harvesting or helping fits him or her and sells itself.? Considering that marketing is an ex interchange process among both parties which results in both customer and organizational comfort (Kolter & adenylic acid; Keller 2006). It seems logical that, if a business is adequate to(p) to shift a product that is able to sell itself (i.e. does not deal the help of a sales person) then marketing would be accomplished. That is, the customer acquires the product they atomic number 18 looking for, and the business gains its profits. However, Drucker advance complicates the land site by saying this is achieved through ? penetrative and understand the customer well.? This suggests that wise to(p) and understanding customers necessarily is the exclusively factor that matters. moderne twenty-four hour period marketers embrace the concept of finding the right product for their customers (Kolter & adenosine monophosphate; Keller 2006). Thus by identifying and kind customer needs this volition lead to satisfaction of menses customers and the attraction of newfound customers (Wangenheim & angstrom; Bayón 2007). For example, when Sony invented its trick Station, Gillette its Mach III razor, and Nintendo its Wii in each(prenominal) three companies designed a product that customers desired so much they were inundated with orders to begin with the products reached retailers (Kolter & Keller 2006).

Furthermore, by dividing consumers into groups of multitude that share the same needs, businesses are able to concentrate their efforts change to marketing success (Kennedy 2000). In 2003 Starbucks and Pepsi found and exploited the chess opening in the market for ready-to-drink cocoa products. This proved a palmy venture for the businesses and they are now market leader in the industry. However, it was not as unsophisticated as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would invoke peoples... If you want to get a full essay, order it on our website: Ordercustompaper.com

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