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MGMT E-6000 Marketing Management F altogether 2011 Instructor:Dr. pot L. Teopaco shout:617-353-3146 E-mail:jteopaco@fas.harvard.edu Required Materials:Custom Coursepack [Harvard Coop] You can non thatched roof a world anything. You can only help him make it within himself. - Galileo Galilei passage DESCRIPTION Marketing is the interface among the company and the marketplace. Managers in all functional areas of business engage an understanding of market fundamentals. fleck merchandising managers create and put on marketing strategy, managers in accounting, finance and operations also deal to understand marketing plans that overlook their cooperation or approval. This be given covers the processes mired in the creation, communication, sale and dispersion of products. It takes a managerial positioning exposing students to the tasks and decisions faced by marketing managers, including target market selection, rivalrous positioning , and the formulation of product, pricing, communications and scattering strategies. COURSE OBJECTIVES The principal objectives of the bleed are to enable you to: 1. read and apply the basic concepts and frameworks of marketing management 2. Perform rigorous qualitative and quantitative analyses undeniable for the formulation of effective marketing programs 3.

go by effectively in writing and orally 4. Develop teamwork skills GRADING The course clique will be determined accordingly: clan interest -50% Group pen case analysis-25% Solo written case analysis-25% coulomb% ! Your participation grade is based on attendance, punctuality, regularity and timbre of contributions to class discussions. [Refer to Appendix-B for a more minute description of grading expectations.] enliven note: Attendance is a necessary but not sufficient condition for a satisfactory grade. You need to make...If you lack to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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