Brand evaluation of Tata motors.

Company Background: Profile. Tata Motors is Indias fore most(prenominal), and only full integrated, automobile manufacturer. Established in 1945 as the Tata Engineering and locomotive Company to manufacture locomotives and new(prenominal) design products, the caller is today among the worlds bloom 10 producers of moneymaking(prenominal) vehicles. Tata Motors, previously cognise as Tata Engineering, is one of the biggest and most with child(p) companies in the Tata Group, with an annual dig everyplace of US$ 1.8 jillion in 2001-02. Area of Business Tata Motors product cooking stove covers rider elevator railcars, multi-utility vehicles and light, medium and levelheaded mercantile vehicles for goods and passenger transport. Seven out of 10 medium and heavy mercantile vehicles in India bear the certain Tata mark. The Indica V2 -- Indias first indigenously intentional and manufactured passenger car -- has been a phenomenal success, stand testimony to the companys research and plan expertise. Tata Motors fol firsted this up with the soak up in 2002 of the Indigo, a sedan. The company enjoys a significant remove in in merchandise markets such as Europe, Australia, second easternmost Asia, the Middle einsteinium and Africa. Tata Motors vehicles currently sell in over 70 countries. The rider Car application: The worldwide car industry is estimated to be valued at just about 38mn cars and US$700bn in value. The passing penetrated markets of US, Europe and Japan hire witnessed a slowdown in demand growth during the culture tether years collectible to economic slowdown.

Most auto big league globally have therefore come their sight on the low penetrated markets in developing economies. Global sharpness statistics Country         Cars per thousand population USA         800 Japan         700 Bangladesh         14 Sri Lanka         12 India         7 As its free from the supra pie chart, Tata Indica (shown as Telco) in the sort has a cover of 11.5%. The Indian Passenger Car Industry in the financial division 2002-03: As... If you want to get a full essay, rescript it on our website: Ordercustompaper.com

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