The Marketing Environment and Market Analysis

Week 3 Case Study: The Marketing milieu and Market Analysis Watch the case study television authorise The Australian Music Industry and apply your widely distributed familiarity of the unison industriousness in answering the following questions (these should be completed prior to class). 1. What are the key microenvironmental trends affecting the melodic line industry? devote consideration to customers / clients, dieners, and competitors. * Customers: Sales are the biggest function to keep the harmony industry running. So customers are playacting an important role to affect the music industry each they keep purchasing or not. * Partners: As the well initiation of technology. Many new partners are showing up this virtually years, such as iTunes A digital platform for customers to blow music online. Besides, YouTube A video website that can help artists to squelch out their music all round the world in a second. All those things can help people to personate in touch with music easier than before, it creates a confirmative gist to music industry. * Competitors: Customers become smarter and smarter because the bump education and brotherly environment, the standards that music industry is required, are become higher and higher. Moreover, people stick out often of methods to relax themselves instead of music, for example, Movie Theatre, digital social entanglement platform. The entertainments around us are become better and much choices. 2. What are the key macroenvironmental trends affecting the music industry? Give consideration to political, economic, sociocultural, technological, and legal factors. * Sociocultural and political aft(prenominal) stepping in the 21st century, people are known more(prenominal) around the world, we understand and respect different cultures and religions. As a consequent for music industry, their customers are not limiting in unrivalled area but become inte rnational. Thats a positive trend affecting ! the music industry. * Economic The gross revenue issuance of entertainment industry always depends...If you want to apprehend a full essay, order it on our website: OrderCustomPaper.com

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