BRANDING COMMODITY LIKE ELECTRICITY

Can Electricity be Differentiated etc.

Branding ElectricityYes commodities like electricity, petrol, gas, water, nutriment grains, fruit, milk etc. can be oppositeiated and branded.

In many countries this has already happened. As far as electricity is concerned a detailed market survey of the authentic retails consumers, the mass consumers, the transmission & axerophthol; supply companies could reveal consumer preferences along which differentiation could be possible.

Broadly one may advert at the following aspects for targeting segments along these lines.

1.) Retail Consumersa) Low incomeDemographicb) center of attention incomec) Higher income2.) Geographic City / Rural3.) Commercial ConsumersPvt., Govt., Office, Factories, Railways,Electroplating, Aluminum ManufacturingCos., etc. Educational, Hospitals.

4.) Method of GenerationHydro Electric, Atomic, Gas, Oil, Coal,Solar, Wind Power, etc.

5.) Nature & Reliability ofFor 24 hours, on proficient voltage withoutSupplyspikes ? AC/DC Supply.

6.) one thousand or Eco ProtectiveIn methods of manufacture, supply,Consciousnesstransmission use. Use of power savingGadgets.7.) Billing practicesFair, Cheap, friendly later sales, noextortionist add ons. Advance warning onhigh billing, etc.8.) Add on ServicesAdvice as how to lower bills &consumption fixtures, gadgets, & heatinsulations provision of invertors, electricvehicle charging facilities.

sharing date base of the customers.

Insurance cover for shock & fire hazards -fixed cost consumption protocols.

Communication systems on the A/c wires ?Education of the younger children onhazards of the environment, deforestation,global warming, etc.

Reverse pricing, bonus for saving,compensation for nigrify outs etc.

1)The electric supply companies having mostly operated in a monopoly environment, nonplus become almost blind to the possibility of approaching the mixed possible segments of the market differently.

2)The retail consumers? needs are different from that of the commercial. Among the retail consumers there are those who needs are severely constrained by their ability to pay beyond a certain fixed amount. Much like the modern mean solar day refill system for mobiles or the older of dropping of coins in the gas supply machine,

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