Marketing Essay – FedEx Corporation

provide acquired Kink in 2004 for $2. 4 billion, expandinning its presence among small and midsized businesses that redeem long been Kinks main node base. Fed Chairman stated it was supremely licit for them to offer arrives to the whitewalls and office segment that are analogous to what they offer their corporate customer base (Deutsche, 2003). Fed has a much defined white-collar customer base, in the first place consisting of fast-cycle logistics shippers seeking time-definite morning deliveries (Richer, 2009).Their services volition meet demands for time-definite morning deliveries to wholesalers, (ibid. ) manufacturing businesses, retail stores, and high-value goods. 10 Recommendations Although Fed has been successful in base into the internationalist arena, it still does not study a competitive advantage in the expatriation industry. Its chief competitor, UPS, controls the ground shipping market (see Appendix A), guaranteeing them a big(p) portion of the domestic he lp market share.Fed should asseverate a controlling stake in the express delivery market firearm increasing their market share in domestic ground delivery, by tho differentiating itself from UPS through innovation and service offerings. Securing more(prenominal) business partnerships, even at slimly lower margins, will dish up lift brand loyalty. This is especially true of semipermanent contracts with large firms. Studies predict the international software product market will grow by 5-6% in the coming ears, nearly duple the expected annual growth in world GAP (Waistlines, 2014).Fed should continuously confide capital in Asia, whilst penetrating into irrelevant markets by partnering with local carriers. This will depart them valuable insight into a comparatively foreign and unknown market. Acquiring smaller shipping companies, such as go by (I-J) or Suppose (France) also increases their international reach. Fed could seek alternative null sources to reduce their opera ting costs. Investing in solar power or bio-fuels could help counter additional costs out-of-pocket to increased fuel prices.Fed should utilize scotch aircrafts to increase their carrying capacity, thereby reducing the flake of operating planes. Lastly, by forging strategical alliances with oil and gas suppliers, they could bargain for discounts, whilst curtailing the proscribe effects associated with volatile oil supplies. looking for forward, Fed has positioned itself for growth opportunities in the domestic and international arena. It has exhibited an exceptional track drop of international expansion and good monetary restraints during times of easy credit, proving it can operate successfully even in a tough economic climate.